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slyderCup

The Slyder Cup

The First Annual Friction Affliction Spring Convention

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COLD WATER SURF MAP

Finisterre ambassador features / Chris Nelson

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In My Experience: Wavelength Magazine

Chris Nelson for Wavelength: How Chris Noble came to terms with the crowds

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OAKLEY ON BOARD WITH LS/FF

Oakley on board as sponsors for 2nd Annual London Surf / Film Festival

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When The Dust Settles : The Surfer’s Path

Chris Nelson for The Surfer’s Path: Taghazoute – from dusty village to grand Plan Azur

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SHIFTING SANDS: COOLER MAGAZINE

Demi Taylor for Cooler Magazine: Surfing the altered state of Morocco after a 10 year absence

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AGAINST THE CODE: HUCK MAGAZINE

Chris Nelson for Huck Magazine: Can the Independent surf filmmaker still make things DIY?

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KEITH MALLOY: MAGICSEAWEED

Chris Nelson for MagicSeaweed talks to surfer/ filmmaker Keith Malloy about taking surfing back to the source.

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THE 200 COLLECTIVE: WAVELENGTH MAGAZINE

Demi Taylor for Wavelength Magazine: 5 female surfers, 5 eras in British surfing.

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Norway Surf Travel: The Independent

Demi Taylor for The Independent: Bracing breaks in the north

We Are The Fold

We're an independent, free-range word farm that prides itself on growing original ideas into fully-fledged creative concepts that always deliver.

Bringing some 30 years of surf industry experience to the table, we've worked media side, agency side, beach side and road side to produce cutting edge editorial, copy, art direction, and innovative happenings that always get people talking.

We have a love of cold waves, new horizons, Italian cars and growing vegetables but above all we are writers and creatives who delight in a finely turned phrase and a beautiful image. We Are The Fold.

THE BLOG

slyderCup

The Slyder Cup

The First Annual Friction Affliction Spring Convention

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COLD COMFORTS & ICE CREAM HEADACHES

WINTER SURFING / THE GOOD CORNWALL GUIDE

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HOKKAIDO – THE RIGHTS OF PASSAGE

LOST IN TRANSLATION ON THE NORTHERN ISLE / AMAZING SURF STORIES

FinisterrePR

Finisterre PR Project

Cold water surf company Finisterre wanted to spread the word about the opening of their first ever London pop up shop so commissioned we are the fold PR Director Demi Taylor to roll out a tightly targeted communication campaign through the specialist media. AIM To devise and roll out a tightly targeted, core press PR [...]

FinisterreFilm

Finisterre Film Screening

In celebration of their 10th Anniversary year, and the launch of their very first concept store, cold water surf company Finisterre asked us to curate a special evening of surf cinema in the city. Having scooped Best Documentary, Viewers Choice and a standing ovation for Director Inge Wegge at London Surf / Film Festival, it’s [...]

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LS/FF 2012 in Review

Filmmaker Allyn Harper on LS/FF 2012

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London Surf / Film Festival 2012

Awards ceremonies and surfing have always been slightly uneasy bedfellows – how do you judge something that is intrinsically a form of self-expression, an artistic endeavor? More so with surf movies. Surely these are completely subjective? What one person loves, another may not. However, film festivals offer something that is becoming increasingly rare in this [...]

Montecristo

Montecristo

As the familiar crisp edge begins to bite into the shortening days, my thoughts become clearer and I begin to dream again of colder climates and distant lands.  I first went to Vancouver Island in 2005 to meet some of Canadian surfing’s most interesting characters and pioneers. This was the journey that planted the seed [...]

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COME HELL OR HIGH WATER CHARITY SCREENING

In celebration of the 10th Annual World Belly Board Championships, we were stoked to present the Cornish Premiere and special charity screening of one of our favourite films – the multi-award winning feature ‘Come Hell or High Water’ from Keith Malloy and Woodshed Films. Hosted at the Driftwood Spars, St Agnes, Cornwall it was an epic [...]

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RIPPLES & BOMBS

The Surfer’s Path caught up with Festival Director Chris Nelson to get the low down on this year’s London Surf / Film Festival. Why London? When we sat down to plan out what we’d want from a festival the location was key. I live in Cornwall, but grew up surfing on the northeast coast and [...]

Contact

chris(at)wearethefold(dot)com demi(at)wearethefold(dot)com